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Apple Computer: Steve Jobs
built 222 days ago
Back in 1971, Steve Jobs and Steve Wozniak (founders of Apple Computer Inc.) went into business to build ‘Blue Boxes’. A device that allowed free illegitimate phone calls by faking the signals used by AT&T (Apple’s exclusive network carrier). In the picture, you can see Woz with a ‘Blue Box’.
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The long and winding road of the Apple v. Apple battle appears to have finally come to an end, as a British judge has decided the case in favor of the American computer company. In the most recent episode, Apple Corps, the record label owned by Paul McCartney, Ringo Starr, Yoko Ono and the estate of George Harrison, had sued Apple Computer, saying that the iTunes Music Store violated an earlier settlement in which Apple Computer had agreed not to sell music. However, Apple Computer argued that the iTunes service only sold data, and the judge agreed, and told them so. "I find no breach of the trademark agreement has been demonstrated," he said. "The action therefore fails." Steve Jobs commented that he was glad that the battle was over, and added, "we have always loved the Beatles, and hopefully we can now work together to get them on the iTunes Music Store." You mean, you'll be selling Beatles data, right Steve?
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Apple Computer, currently headquartered in Cupertino, Calif., was started in the 1970s by Steve Jobs and Steve Wozniak. An innovative company, it has for most of its history enjoyed only a small market share but large mindshare in the world of personal computers and electronics. Apple has consistently pushed the limits of consumer computers with the Lisa, the Apple II, the Macintosh, and most recently the iPod.
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In 1981 Steve Jobs introduced the Apple III computer. Because of a design flaw, the first 14,000 units were recalled, causing sales to taper off. By 1983, Jobs figured that the company could use a professional CEO, feeling that he did not have the necessary experience to keep the position himself. He personally recruited John Sculley, then the President of Pepsi Co., as Apple's new CEO. That same year, Apple announced its release of the first personal computer that would be almost entirely mouse-based, called the "Lisa." Unfortunately, the machine's thousand-dollar retail price was not accessible for the general public and the Lisa did not sell well, despite the exorbitant development costs that Apple had invested.
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Mr. Wozniak, "Woz" is a Silicon Valley icon and philanthropist, best known for shaping the personal computer industry by inventing the first personal computer, and co-founding Apple Computer in 1976 together with Apple Inc.'s Steve Jobs. His position on the en2go board and co-stewardship of the company's team of diverse and eccentric talent, including en2ools(TM) inventor Tolga Katas and the legendary John Draper (a.k.a. "Captain Crunch") is reminiscent of Mr. Wozniak's Homebrew Computer Club. Homebrew was founded in a garage in March of 1975 at a time when the world was undergoing ground-breaking technological change and a start-up group of uninhibited developers and engineers, including Wozniak, Jobs and Draper profoundly influenced the direction of computer innovation.
Jobs and several other Apple employees including Jef Raskin visited Xerox PARC in December 1979 to see the Alto computer. Xerox granted Apple engineers three days of access to the PARC facilities in return for selling them US$1 million in pre-IPO Apple stock (approximately US$18 million net).
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Steve Jobs