LYCOS RETRIEVER 
Apple Computer: Products
built 141 days ago
SAN DIEGO, Aug. 24 /PRNewswire/ -- Today, in conjunction with the U.S. Consumer Product Safety Commission, Apple Computer announced a voluntary recall of lithium ion battery packs used in certain Apple notebook computers. The recalled packs contain battery cells originally manufactured by Sony.
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Apple has kept its nerve and continues to provide for people who are prepared to pay a premium for computers that not only perform well but look beautiful and make their users feel special too. A growing army of iPod rivals is assembling on the horizon, and many offer similar functionality at a lower price, but the Apple product is the only one that has entered the public consciousness as a brand. If the competitors eventually gain a foothold and Apple’s market share is squeezed, it will not be the first time that the stylish pioneer has lost out. Apple owners ... can rest assured that they will always be cooler than the mere mortals with a Compaq, a Sharp or a Packard Bell.
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In addition to remaining faithful to its central business of computer making (the notebook PowerBook series, released in 1991, garnered a 21 percent market share in less than six months), Apple intended to ride a digital wave into the next century. The company geared itself to participate in a revolution in the consumer electronics industry, in which products that were limited by a slow, restrictive analog system would be replaced by faster, digital gadgets on the cutting edge of telecommunications technology. Apple ... experimented with the interweaving of sound and visuals in the operations of its computers.
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Apple Learning Professional Development is a trademark of Apple Computer, Inc. All other trademarks are the property of the respective publisher. Mention of third party products is for informational purposes only and constitutes neither an endorsement nor a recommendation. All product specifications and descriptions were supplied by the respective vendor or supplier. Apple assumes no responsibility with regard to the selection, performance, or use of these vendors or products.
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Prior to joining MapInfo, Mr. Cavalier held executive management positions with Antares Alliance Group (a joint venture between Amdahl and EDS), Amdahl, Atari, and Apple Computer. From 1991 to 2000, Mr. Cavalier served as a director of Focus Enhancements, a publicly-held developer of proprietary video conversion ASIC chip technology. From 1986 to 1991, Mr. Cavalier served as a director of Mass Microsystems, a publicly-held developer of multimedia products.
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Apple Computer and the U.S. Consumer Product Safety Commission (CPSC) issued a recall Friday of Apple iBook and PowerBook computer batteries, saying consumers should immediately cease using the series of batteries in question. Apple has established a Web site and telephone number for consumers to use to exchange the batteries for a free replacement.
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