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Apple Computer: Apple Macintosh
built 142 days ago
In the late 1980's Apple Computer added audio recording abilities to its Macintosh computers, prompting Apple Corps to file suit again in 1989. That lawsuit was settled in 1991... out of court, with Apple paying $26.5 million. The settlement included a more specific agreement over the boundaries between the two brands: Apple Computer was allowed to use its name to market "goods or services...used to reproduce, run, play or otherwise deliver such [music] content," but barred from distributing music on a physical medium such as CD or cassette.
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When Apple Computer launched the Macintosh in 1984, its bold advertising campaign established the company’s image for the next two decades. Ranks of shaven-headed prisoners stood in thrall to an Orwellian figure projected onto a screen towering above them, until a lithe female athlete launched a hammer at the screen and shattered it. A reassuring voiceover insisted that with Apple, 1984 would not be like 1984.
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The Macintosh project started in the late 1970s with Jef Raskin, an Apple employee, who envisioned an easy-to-use, low-cost computer for the average consumer. In September 1979, Raskin was authorized to start hiring for the project, and he began to look for an engineer who could put together a prototype. Bill Atkinson, a member of Apple's Lisa team (which was developing a similar but higher-end computer), introduced him to Burrell Smith, a service technician who had been hired earlier that year as Apple employee #282. Over the years, Raskin assembled a large development team that designed and built the original Macintosh hardware and software; besides Raskin, Atkinson and Smith, the team included Chris Espinosa, Joanna Hoffman, George Crow, Jerry Manock, Susan Kare, Andy Hertzfeld and Daniel Kottke.
Before the Apple revolution, early computer users were expected to speak the same alien language as the machine, and type instructions in raw code. Any error would provoke the technological equivalent of a blank stare: a dishearteningly blunt error message that announced a “syntax error” or “bad command”. The genius of the Mac was simplicity itself: its makers realised that most computer users were like British tourists abroad – they could communicate with their machines at the most basic level, but had no intention of becoming fluent in another language. The new Apple Macintosh harnessed the tourist’s point-and-grunt instinct and gave the user a mouse to point and click with instead. It was the machine that popularised WYSIWYG (What You See Is What You Get), the the now-standard operating system or ‘graphical user interface’ that lets you see and feel your way around the programs and documents stored on your computer. Thanks to Apple, new technology had become a lot less intimidating.
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The Apple Store is Apple Computer's online shop which is owned and operated by Apple Computer in Cupertino, California. The Items from the store can be ordered by phone, before the online store came into existence. The newest hardware and software products are the features of the Apple Store. The items ranging can find Shoppers from Power Macintoshs, PowerBooks, and PDA's to peripherals and software. There are available Special discount deals on refurbished items.
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Apple Incorporated, founded as Apple Computer in 1977, is known for its Apple and Macintosh (R) computers, audio playback devices, cellular telephones, set-top television boxes, and software. The firm offers consumers the Mac (R) OS (R) operating system and a variety of multimedia management and office applications. Software includes Final Cut Pro (R), DVD Studio Pro (R), Motion 2, Soundtrack (R) Pro, and Logic (R) Pro. The iLife multimedia suite includes iWeb (TM), iPhoto (R), iMovie (R) HD, iDVD (R), and GarageBand (TM). The iWork (TM) office suite includes Pages (R) and Keynote (R). Apple ... is known for the Safari (TM) web browser, QuickTime (R) multimedia software, and .Mac (TM) Internet services. AirPort (R) is a wireless networking technology.
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Apple Macintosh