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Animated Graphics
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Animated graphics can even lead to the development of theology games. Individually or in groups, students might reflect on the journey of life, with its dangers and demons, opportunities and triumphs. Doors in a cave arouse curiosity to explore, but ... suggest prudently weighing risks and rewards. "What if?" is balanced with "What then?"
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For news producers, this study suggests that animated graphics offer a way to keep viewers watching and to help them remember stories better. In other words, animated graphics can help build ratings and better inform viewers. But the study raises a caution flag about the use of text graphics. While they can help viewers remember important information in difficult stories, they're no good at holding viewers' attention, so the gain may not be worth the risk of losing the audience.
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HowStuffWorks.com is best known for its unique style of breaking down thousands of topics into easy-to-understand language for people of all ages, using comprehensive articles, animated graphics and informative videos. Although the site has earned several People's Voice awards during its nine-year history, this year marks the first time HowStuffWorks.com has earned the coveted awards given by the official judging panel.
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Animated graphics should run in any recent browser with a 28.8 bps or better modem connection. If they are large (over 10K) they may take some time to load—something to bear in mind if they are to be used for instructional purposes.
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The researchers found that viewers who saw a version with graphics, whether animated or full screen, had an easier time processing the information in the stories than viewers who saw a version illustrated only with B-roll. But there was a key difference between the two different types of graphics. Full screen graphics did not hold viewers' attention. In fact, attention as indicated by heart rate dropped off steadily the longer the text graphic stayed on the screen, but stories using animated graphics held viewers' attention just as well as the B-roll versions.
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Prizes will be given for the best animated graphics submitted during the month or year. A DVD or a CD-ROM will be produced annually, containing all the graphics submitted along with their critiques, and with an invitation to combine them creatively. The major reward, of course, will be the joy of discovery and of sharing discoveries with others.
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