LYCOS RETRIEVER 
Amerock: Company
built 605 days ago
Despite these difficult conditions, Amerock continued to invest in its future. In the mid-1980s, the company revealed plans to enhance quality control initiatives and make production processes more modern and efficient. It ... began implementing strategies to help offset the effects of competition from Asian firms. As the 1980s progressed, Amerock was forced to be more flexible with customers in what had become a highly competitive environment. Along with these measures, the company kept rolling out new products in tandem with effective merchandising strategies.
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Since 1940, Amerock has been making top-quality knobs for American homes. The company, whose history goes back even further as the Aldeen Manufacturing Company, prides itself on making products that are driven by the needs and wants of consumers. By constantly keeping their fingers on the pulse of the homeowner, the design team at Amerock has made Amerock knobs a standard of excellence.
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According to Amerock, during the 1990s the company ... increased the efficiency of its manufacturing processes, further consolidated operations, and received ISO 9001 certification. By 1998, Richard Krause was serving as Amerock's president. At this time, the company was targeting home improvement retailers such as Lowe's and Menard's with a strategy to cross-sell Amerock cabinet hardware with cabinetry from other manufacturers. As part of the strategy, Amerock began developing special order displays that eliminated inventory requirements for retailers.
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