LYCOS RETRIEVER 
Allstate: Allstate Foundation
built 655 days ago
According to a national survey of teens conducted by The Allstate Foundation, more than half (53 percent) of teens say their friends are the most effective influence in getting them to drive more safely. The Holiday Holla contest leveraged the power of the peer-to-peer approach to spread smart driving messages in an unconventional way among teens.
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Keep the Drive is a national teen-led smart driving movement funded by The Allstate Foundation. It educates teens about the issue, impacts the way they think and act in the car and empowers them to become smart driving activists in their schools and communities. For more information, visit http://www.keepthedrive.com/.
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