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Alaska Airlines: Companies
built 229 days ago
Steve Jarvis, marketing vice president for Alaska Airlines, says the airline might offer free Internet service to customers beginning next spring as a way of building customer loyalty. But he says the company is in the midst of testing several pricing plans.
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Alaska Airlines has noticed the changes and is experimenting with a new fare structure to lure business travelers. The company has chosen fares clearly identified as business routes and lowered prices for last-minute travelers.
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Alaska Airlines baggage handlers arriving for work at Seattle-Tacoma International Airport just before 3 a.m. yesterday were met with a Friday the 13th surprise. Overnight, their jobs had been given to an outsourcing company. Alaska Airlines outsources 472 baggage-handling jobs,...
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Alaska Airlines' parent company lost $52.6 million in 2006. Without fleet-upgrade and other one-time costs, it would have earned $138 million, according to federal filings. Because the company met its goals, employees earned $36.8 million in incentive pay.
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Consider that almost half of Alaska Airlines' tickets are purchased via the carrier’s Web site and you’ll understand why the company made this move: a virtual assistant who goes by the name of "Jenn". With her own voice and personality,...
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One event that is unique to Alaska is the Iditarod. A major national beer company dropped sponsorship of the race, giving Alaskan Brewing Co. a chance to position Alaskan Amber as the “Great Beer for the Last Great Race.†This tagline inspired all promotional collateral, including displays, merchandise, and online advertising. The sponsorship helped contribute to the brewery’s strongest ever first-quarter retail sales.
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