LYCOS RETRIEVER 
Airlines: Southwest Airlines
built 656 days ago
DALLAS, Jan. 9 /PRNewswire-FirstCall/ -- Southwest Airlines today announced that it is refining its schedule beginning May 10, 2008. Through the elimination of 40 existing roundtrip flights from its May flight schedule, Southwest today will add 49 roundtrip flights in key growth markets such as Denver. Many of the changes will be seasonal to accommodate peak summer demand. For a complete listing of the flight changes go to: http://www.southwest.com/about_swa/press/080109_chart.pdf.
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Beginning in April, Southwest Airlines will offer Nabisco(R) 100 Calorie Packs of Cheese Nips in its Snack Pack for Customers on longhaul flights. As Customers look for smarter ways of snacking, this new option contains just 100 calories, no cholesterol, zero grams trans fat, and only three grams of fat per serving.
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Beginning Nov. 4, 2007, Southwest Airlines will offer new nonstop service between SFO and LAX with eight daily nonstop flights. Southwest is offering these new flights to Customers at the very low fare of $39 one-way with 21-day advance purchase (*see fare rules).
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The widespread entrance of a new breed of low cost airlines beginning at the turn of the century has accelerated the demand that full service carriers control costs. Many of these low cost companies emulate Southwest Airlines in various respects, and like Southwest, they are able to eke out a consistent profit throughout all phases of the business cycle.
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For the seventh year in a row, FORTUNE magazine has recognized Southwest Airlines in its annual survey of corporate reputations. This year, FORTUNE listed Southwest Airlines among America's Top Ten most admired corporations. In 2002, as in 2001, 2000, 1999, 1998, 1997 and 1996, Southwest ... was named the most admired airline.
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"We're excited to partner with Southwest Airlines to keep passengers informed, in touch, and entertained," said Gregg Fialcowitz, President of Row 44. "This service will set the standard for excellence in inflight connectivity."
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