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Advertising Self-Regulation
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C. Lee Peeler, Executive Vice President, Advertising Self-Regulation, CBBB, and President and CEO, NARC, will lead the Initiative. The Initiative will be further supported by experts in nutrition and media research. Program staff will monitor companies' compliance with their commitments and will maintain a publicly accessible Website that details their findings.
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The Statutes of the Lithuanian Advertising Bureau indicate that members of the advertising self-regulation institution may be persons who run a business in any branch of media, advertising or marketing. Furthermore, any advertising supplier ranking high in the advertising market or an organization, whose main aim is to protect consumer rights may become member of the institution.
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Howard H. Bell - Bell's commitment to ethical advertising ... led to self-regulation at the local level. Under his direction, in 1981, the American Advertising Federation launched the Local Advertising Review Program as a joint project with the Council of Better Business Bureaus.
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The roundtable will be an exceptional opportunity to hear the views of corporate experts from around the world on developments in advertising and marketing policy and debate these new challenges to self-regulation. The event will ... demonstrate the benefit to companies of actively engaging in self-regulation.
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Although some of the facts may have changed in the country profiles, this is still a useful text for its introductory essay expounding the case for advertising self-regulation. Its development around the world is documented in later chapters.
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Advertising Self-Regulation