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Adidas: Adidas Group
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Adidas AG is the second largest supplier of sportswear in the world, second only to NIKE, Inc. Founded by Adolf Dassler and named after its founder, the German-based company started making shoes in 1949. Today, the Adidas range of sportswear products include footwear, apparel and accessories for a wide variety of sport disciplines, including soccer, basketball, golf, running, and fitness training. Adidas AG is now part of the Adidas Group, which ... consists of Reebok (shoes and apparel), Taylormade (golfing equipment), and Maxfli (golf balls). The Adidas Group now employs over 25,000 employees worldwide, with over 2,000 working at the company's headquarters at
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In 1998, Adidas sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and apparel. Adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the Adidas trademark. [1]
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A German sports apparel corporation, which originated as adidas. It was named after its founder, Adolf (Adi) Dassler, who started producing shoes in the 1920s in Herzogenaurach near Nuremberg. It registered as adidas AG on 18 August 1949. In 1997, adidas AG acquired the Salomon Group, and its corporate name was changed to adidas-Salomon AG. In 2005 the company sold Salomon again to the Amer Sports of Finland. It intends to officially change its name back to adidas AG, following the annual general meeting in May 2006.
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In 1997, Adidas AG acquired the Salomon Group who specialised in ski wear, and its official corporate name was changed to Adidas-Salomon AG. With this acquisition Adidas ... acquired the Taylormade Golf company and Maxfli which allowed them to compete with Nike Golf.
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The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 25,000 employees and sales of around euro 9.5 billion. The adidas Originals collection is represented by the Trefoil -- the classic three-leafed logo introduced in 1972. Representing a fusion of sport authenticity and global street style, adidas Originals extends the brand's unique sport heritage creating an aspirational fashion label for today's lifestyle consumer.
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The late Jam Master Jay, one half of the heralded hip-hop group Run DMC represented the cornerstone of the adidas' movement. In adidas' "Sounds of the City" collection, they pay tribute to a legend and Queens, NY with a series of apparel and footwear. Pictured here are polos, t-shirts and track jackets. Available now at select adidas' Originals accounts.
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