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Achille Maramotti
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The brainchild of Achille Maramotti, Max Mara was founded in 1951 and has since become one of Italy's most successful fashion companies. Like many Italian firms, Max Mara remains a family company although, interestingly, no member of the family is a fashion designer. Instead Max Mara operates by the highly successful formula of employing well-known fashion designers to create their collections—a method described by fashion critic Colin McDowell as a form of designer "moonlighting" and which is characteristic of a number of Italian ready-to-wear companies. Designers who have created collections for Max Mara include Anne Marie Beretta, Karl Lagerfeld, Luciano Soprani, Guy Paulin, and Jean-Charles de Castelbajac. The identity of more recent Max Mara designers was a jealously-guarded secret; they were... acknowledged in retrospect.
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The founder, Achille Maramotti, although retired from the day-to-day fashion business, still kept a keen eye on fashion. He died in January 2005 at his home in Italy at the age of 78. He had never limited himself to clothes, but distinguished himself on 3 fronts. He was 25 when he bought his first bank and his first important work of contemporary art. The Maramotti family now owns 3 banks and a large and striking collection of avante-garde canvases at his 13th century castle in Italy. He even produced a noted Parmesan cheese from his own herd of cows.
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Emerging from the difficult atmosphere of postwar Italy in 1951, Achille Maramotti opened his men’s dress wear business under the label of Max Mara. Soon he was making clothes for those women who loved fashion but couldn’t afford it. Max Mara being a billion-dollar empire, now encompassing high and low labels. In 2005 Maramotti was Forbes listed as one of the world’s richest men, the company was turned over to his three children. Max Mara products now use world wide.
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Max Mara: Achille Maramotti was born in 1927, January 7 in the town Reggio Emilia in Italy. At the age of 20, Maramotti began designing couture clothing and officially established the Max Mara House in 1951. The latest Max Mara eyewear collection has harmonious balance of tradition and leading-edge trend. The new sunglasses have a round acetate frame in glossy black with a polished surface finish that comes up truly luminous. With, a Swarovski Crystal Fabric coating with tiny, extra-dark crystals have been scattered on the temples. This refined designs is the perfect partner for the sought after luxurious materials, as an understated gleam serves as the background for the emphasised logo M icon.
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Achille Maramotti was born Jan. 7, 1927, in Reggio Emilia. He was 12 when his father, a professor of literature, died. Much of his initiative seemed to spring from the family's matriarchs. His mother, Giulia, operated a local tailoring and pattern-making school that encouraged financial independence among young women. His great-grandmother, Marina Rinaldi, ran a dress shop in the 1850s, and it was after her that he named one of the first fashion labels for full-figured women, in 1980.
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Always more interested in the clothes than the designer's personality, Maramotti never touted the creative mind behind the label—something that still stands. Though the line has been designed in the past by such notables as Karl Lagerfeld, Jean-Charles de Castelbajac, and Narciso Rodriguez, it’s a behind-the-scenes team effort today.
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Achille Maramotti