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Acer (Product Support): Acer America
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Acer (Aceraceae) , and more.
Acer has a mind-boggling number of businesses--almost 200 in total, six of which are traded on the Taiwan Stock Exchange. All told, they rang up U.S. sales of $8.4 billion last year. None of Acer's companies, not even Acer America in San Jose, Calif., is traded on an American exchange.
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Established in 1984 as a subsidiary of Acer Inc., Acer America Corporation designs and markets client and server solutions for professionals who require reliability, enhanced productivity and greater value of ownership. Acer ranks as the world's No. 4 branded PC vendor, designing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. Since spinning-off its manufacturing operation, Acer has focused on globally marketing its brand-name products: mobile and desktop PCs, servers, LCD monitors and e-business solutions for business, government, education, and home users. Acer's unique Channel Business Model is instrumental in the company's continued success. The model encourages partners and suppliers to collaborate in a winning formula of supply-chain management, allowing Acer to provide customers with fresh technologies, competitive pricing, and quality service. Established in 1976, Acer Inc. employs 5,300 people supporting dealers and distributors in more than 100 countries.
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On a global scale, Acer was seeing a turnaround; its net profits in 1997 were $115 million, up 22 percent from the previous year. That year Acer negotiated significant partnerships with IBM and Apple to manufacture PCs. At the time it had 37 assembly sites worldwide, but no manufacturing outside of Asia. Later that year the company opened its first manufacturing plants outside of Asia, in Mexico, in order to reduce shipping time to the Latin and North American markets. By late 1998 Acer was the top brand in South Africa, Mexico, and several other emerging markets.
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Sure, Acer may be marketing its Extensa lineup to small business owners, but there's nothing that says bargain hunters can get in on one, too. The 14.1-inch Extensa 4620 comes loaded with Windows XP Professional (sorry, Vista aficionados), 1GB of RAM, a 120GB hard drive, dual-layer DVD burner, 802.11a/b/g WiFi, gigabit Ethernet, a 56k modem, GMA 3100 graphics chipset and a six-cell Li-ion good for around two hours. The first of the two 4620 iterations (that'd be the 6294, break out the pencils!) sports an Intel Core 2 Duo T5450 CPU, while the 4620-4054 rocks a T2310. According to Acer, both of the lappies are available now throughout North America for $799 and $699, respectively.
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In Europe, Acer mounted an association with the Ferrari Formula 1 Team and the former F1 teams, Bar-Honda team in 2000 and Prost Grand Prix in 2001. They offer a popular line of premium laptops and LCD monitors with Ferrari branding. It has recently broadened the scope of its relationship with Ferrari by announcing it will sponsor the Formula One team until 2008. Acer has recently introduced the Ferrari line of products to North America, and rolled out a Ferrari-branded line of PDA devices.
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The late 1980s brought internal and external changes that had a devastating effect on Acer. The internal problems were completely unexpected. In 1989, Shih hired Leonard Liu away from a 20-year career with International Business Machines Corp. (IBM), making him president of the Acer group and chairman and chief executive officer of Acer America Corp. Described in an October 1995 Fortune article as "a cerebral Ph.D. in computer science from Princeton," Liu had previously been the "highest-ranking Chinese American executive" at IBM. Liu's managerial style reflected his experience at "Big Blue": in contrast with Shih's traditionally progressive corporate culture, Liu tried to centralize control of Acer. His off-putting approach has been blamed for a management exodus in the early 1990s.
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