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Academy Award: Movies
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After the Academy Awards, fans flocked online to check out celebrities' red carpet fashions and review who had won Hollywood's biggest prizes. According to Nielsen Online, traffic to Yahoo's Oscars Web site, oscars.movies.yahoo.com, increased 201% the day after the telecast, from 751,000 unique visitors on the day of the Oscars to 2.3 million unique visitors on the following day, Monday, February 25.
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The title of this radio show does not mean that all of the episodes are adapted from Academy Award winning or nominated movies. The title comes from the fact that at least one of the stars in each epiosode had won the prestigious award. The stories themselves were adapted from not only films, but ... plays or novels.
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Malvin Wald, a screenwriter who was nominated for an Academy Award for the 1948 movie The Naked City, has died at 90. Wald died Thursday at Sherman Oaks Hospital from age-related causes, said his son, Alan.
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MIMIEO previously measured effectiveness during the Super Bowl XLII commercials broadcast February 3rd on FOX, and movie trailers for Oscar nominated movies in the weeks leading up to the Academy Awards. The survey methodologies were created in collaboration with MIMIEO, graduate students, and faculty from Northwestern University.
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