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60 Minutes: Stories
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The format of 60 Minutes consists of three long-form news stories, without superimposed graphics. The stories are introduced from a set which has a backdrop resembling a magazine story on the same topic. The show undertakes its own investigations and follows up on investigations instigated by national newspapers and other sources.
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At "60 Minutes," correspondents hire a handful of individual producers who have a great deal of power, coming up with story ideas and doing much of the reporting. The producer's name is usually on-screen behind a correspondent during an introduction of a report.
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60 Minutes has ... become one of most analyzed programs concerning television's effect on viewer behavior. When a story endorsed moderate consumption of red wine to prevent heart disease, sales of red wine jumped significantly. Although the use and gradual discontinuation of Alar on apple crops received moderate coverage by the press, 60 Minutes addressed the issue of this use of the cancer causing agent in 1989. The story, and other media reports contributing to what became a national hysteria, cost the agriculture industry over 100 million dollars. The series' scrutiny of companies even led to tangible effects on their stocks. During one two year period, stocks rose an average 14% for companies negatively profiled on 60 Minutes.
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In an effort that will surely discredit the charter school movement, 60 Minutes will air on Sunday, November 2, 1997 a story on the Marcus Garvey Charter School in Washington, DC as the first segment of the hour. As you may recall, this is the school which drew national media attention when a reporter had a problem with the principal and staff when she went to the school for a story she was working on.
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Like many print reviews, "60 Minutes" started by discussing Cornwell’s claim that he was convinced of Pius XII’s evident spirituality and thought that the full story would vindicate him. So, assuring Church officials that he was on the Pope’s side, Cornwell claims to have obtained special permission to look at the Vatican’s archives.
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The "60 Minutes" piece is about using the Web to accomplish most of the real estate transaction, but goes further. Leslie Stahl reports the story, which ... touches on a related Justice Department inquiry into attempts by the keepers of Multiple Listing Services in various regions to exclude Internet-based firms fromaccess.
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