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60 Minutes: Cbs Corporation
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Initially, 60 Minutes aired as a bi-weekly show hosted by Harry Reasoner and Mike Wallace, debuting on September 24, 1968 and alternating weeks with other CBS News productions on Tuesday evenings. Don Hewitt, who had been a producer of the CBS Evening News with Walter Cronkite, sought out Wallace as a stylistic contrast to Reasoner (Madsen, 14). According to one historian of the show, the idea of the format was to make the hosts the reporters, to always feature stories that were of national import but focused upon individuals involved with, or in conflict with, those issues, and to limit the reports' airtime to around thirteen minutes (Madsen 14). However, the initial season was troubled by lack of network confidence.
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The most explosive segments of 60 Minutes accuse companies, government agencies, or organizations of massive deceit and of harming public welfare. Correspondents, often in alliance with an ex-employee or group member, have confronted the Illinois Power Company, Audi Motors, the Worldwide Church of God, tobacco companies, Allied Chemical Corporation, the U.S. Army, adoption agencies and land development corporations. Smaller entities and individuals, such as owners of fraudulent health spas, used car dealers, or clothing manufacturers, often put faces and names on compelling images of deceit.
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The agreement, worked out by CBS News & Sports president Sean McManus and the head of Yahoo's Media Group, Lloyd Braun, takes effect this fall when 60 Minutes begins its 39th season on the air. They do plan to make some content available earlier, their statement noted:
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This suddenly celebrated whistle-blower burst into public view last November after CBS, fearful of a lawsuit, made a controversial decision not to broadcast an off-camera "60 Minutes" interview with him. Shortly thereafter, Wigand's identity and a transcript of that interview were leaked and published in the New York Daily News. As a result, CBS decided to air the broadcast after all, which you may have seen on "60 Minutes" this past Sunday.
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Faced with the need to replace Ed Bradley in the middle of the TV season, "60 Minutes" won't even bother. His workload will be spread around, and, in a unique arrangement for the CBS newsmagazine, his top producer will run a reporting unit for stories available to all on-air correspondents.
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On Oct. 15, 2006, the CBS News show "60 Minutes" devoted more than half of its program to the Duke lacrosse case. After the show aired, "60 Minutes" posted on its website portions of interviews that it conducted for its show but did not air. These outtakes included several comments from Duke University President Richard H. Brodhead's hour-long interview in August with CBS's Ed Bradley. The outtakes can be viewed here; a transcript of them follows below.
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