The concept for what is now The Ultimate Game at The PGA West Stadium Course was born more than 10 years ago. All-Pro NFL quarterback Steve Bartkowski and friends were watching a PGA TOUR event in which one of the pros appeared pressured to sink a six-foot putt: "That's not pressure. If he finishes second, who cares? His money isn't on the line. Pressure is when you have to sink a six-footer to win a $100 Nassau, and it's your $100," Bartkowski's friend said. From there, the concept of golfers playing for their own money was born.