The Olympics are one of the largest media events. In Sydney in 2000 there were over 16,000 broadcasters and journalists, and an estimated 3.8 billion viewers watched the games on television. The growth of the Olympics is one of the largest problems the Olympics face today. Although allowing professional athletes and attracting sponsorships from major international companies solved financial problems in the 1980s, the large number of athletes, media and spectators makes it difficult and expensive for host cities to organize the Olympics. For example the 2012 Olympics, which will be held in London, is based on an updated budget of over £9bn which is one of the biggest budgets for an Olympics to date. Even if sponserships do lighten the load in terms of the debt that these countries make, one of the biggest problems faced is how will their economies cope with the extra financial burdens put on them.