E[N]d Child Prostitution in Asian Tourism (ECPAT) is an international organization, founded in 1991, with headquarters in Thailand. The organization's goal is to eradicate child prostitution worldwide. It has launched a four-part action plan that has had remarkable results in just five years. The core of ECPAT's plan is lobbying governments to persuade them to enact laws protecting children. The group then works to make sure the laws are enforced. Further, ECPAT works with rural leaders to convince parents not to sell their children into prostitution.