According to the daily newspaper Svenska Dagbladet, Fredrik Lundberg is the undisputed king of the Nordic forestry industry. Svenska Dagbladet quotes an investigation made by Näringsliv 24. Fredrik Lundberg controls partly Holmen directly and partly SCA through his large share holding in Industrivärden, one of the main owners of SCA. Lundberg controls 52% of votes in Holmen while Industrivärden controls 29% of votes in SCA. The Näringsliv 24 investigation shows that there are very few individuals amongst the large owners of the Nordic forestry industry. It is really only the Wallenberg family that can be compared to Lundberg when talking about owner influence in the industry.