Gold Rush is a professional, customized, direct-mail and email sponsorship program guaranteed to provide 70% profit to your group. Gold Rush donation letters will reach outside your local community to help your group meet its fundraising goals. Because Gold Rush is a donation letter fundraiser, all donations are tax deductible, and there is no door-to-door selling involved. Plus, Varsity Gold will take care of your upfront campaign expenses and administer the program for your group. Nothing could be easier or more profitable!