Interflora.co.uk and other clients benefit from Webloyalty providing the potential to increase their e-business revenue. Clients can ... benefit from increased site visits as members return to the retailers' sites to use their cash-back voucher. Additionally, the value offered by Shopper Discounts and Rewards has the potential to enhance the relationship between online retailers and their customers by building positive brand associations. Webloyalty's highly successful membership-based model for online shopper savings, discounts and insurance benefits brings something new to the fast-growing UK e-commerce market.