George Ritzer is Distinguished University Professor at the University of Maryland where he has ... been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the 2000 Distinguished Contributions to Teaching Award by the American Sociological Association. He has served as Chair of two sections of the American Sociological Association - Organizations and Occupations and Theoretical Sociology. In addition to The McDonaldization of Society (1993, 1996, 2000; translated into a dozen languages), his other efforts to apply social theory to the everyday realms of the economy and consumption include Expressing America: A Critique of the Global Credit Card Society (1995), The McDonaldization Thesis: Explorations and Extensions (1998), and Enchanting a Disenchanted World: Revolutionizing the Means of Consumption (1999). At the other end of the spectrum, his contributions to metatheorizing include Sociology: A Multiple Paradigm Science (1975), Toward an Integrated Sociological Paradigm (1981), and Metatheorizing in Sociology (1991). He has recently edited The Blackwell Companion to Major Social Theorists (2000), as well as The Handbook of Social Theory (with Barry Smart), and is co-founding editor (with Don Slater) of the Journal of Consumer Culture.