In 1930, RCA Victor launched the first commercially available vinyl long-playing record, marketed as "Program Transcription" discs. These revolutionary discs were designed for playback at 33⅓ rpm and pressed on a 30 cm diameter flexible plastic disc. In Roland Gelatt's book The Fabulous Phonograph, the author notes that RCA Victor's early introduction of a long-play disc was a commercial failure for several reasons including the lack of affordable, reliable consumer playback equipment and consumer wariness during the Great Depression.[1]