Palermo Soho is a small area of Palermo Viejo around Plaza Serrano (officially Plazoleta Cortázar), and it is a newly fashionable area for fashion, design, restaurants, bars and street culture. The atmosphere in many cafés and restaurants strives to be alternative, which makes this area of the city especially popular with young, upper-middle class Argentines as well as foreign tourists. The traditional low houses have been adapted into boutiques and bars, creating a bohemian feel. The square has a crafts fair.