The ongoing expansion of the automotive industry in Semarang was the key factor for PT Ford Motor Indonesia to open its Superstore. Ford Semarang Superstore is expected to not only offer high quality sales and after sales services of Ford's vehicles, but ... to play an important role in the Semarang automotive industry. The expanding number of sales proves this with Semarang contributed 8,028 units of total market sales in 2003, an increase from 2002 of 6,503 units.