The National Beef Cook-Off, the country's premier amateur beef-cooking contest, is focusing on a 'Seize Life' theme which is the essence of the role that beef plays in an active lifestyle. This year's Cook-Off will demonstrate how beef satisfies consumers' appetites, enabling them to enjoy the food they're eating and ... feel good about the choices they've made. Underscoring the industry's commitment to innovative beef dishes, the Cook-Off is introducing four new categories: New Dynamic Beef Dishes, Nuevo Latino Beef Recipes, Kids in the Kitchen, and 'Small Plates, Big Taste' Grilled for Everyday Entertaining.