While attending the University of Arkansas, Bobby Nichols was a Razorback football letterman, playing on the championship team against the University of Texas in 1969. He is a member of Sigma Alpha Epsilon. Pam Nichols was a Razorback cheerleader in 1968-69 and 1969-70 and is a member of Chi Omega. She received the Outstanding Business Education Student of the Year Award from the Walton College in 1971.