During the launch of the first prototype CD player 'Goronta'[2] by Sony at the Japaneese Audio Fair in 1982, Sony showcased the vertical loading design of the CD player. Although the prototype's design was never really put into actual production, it was for a time adopted for production by a number of early Japanese CD player manufacturers including Alpine/Luxman, Matsushita under the Technics brand, Kenwood and Toshiba/Aurex. For the early vertical loading players, Alpine sourced their AD-7100 player designs for Luxman[3], Kenwood and Toshiba (using their Aurex brand). Kenwood added their 'Sigma Drive' outputs to this design as a modification. A picture of this early design can be seen on the Panasonic website.[4]