Weight Watchers programs have historically been excellent programs, but they are increasingly relying on gimmicks and slick marketing. The "new" plans are basically the "Winning Points Plan" with re-freshed marketing. They advertise aggressively, trying to convince overweight people that they can lose weight without sacrificing the foods they love. Many times the points-based plans control portion size by allowing calories that should be consummed on healthy food with smaller portions of potentially unhealthy food. This strategy gives the dieter a false sense of the real nutritional changes they need to make in their lives for long-term success. If one seriously wants to lose weight and keep it off in the long-term, they need to think more comprehensively about the foods they eat.