[G]limpsed in a short teaser reel at Comic-Con 2004, [1] Avatar's US premiere was initially scheduled for November 29 of that same year. However, the show was delayed until 7 p.m. EST February 21, 2005. During the delay, Nickelodeon contracted House Party Inc. to maintain interest and create advance buzz by arranging "House Parties." These parties were private home viewings of a DVD of the pilot episode by 6-to-11-year-olds and their friends, arranged by Internet sign-up to occur simultaneously on February 5.