With colorful graphics and a quirky plot, Fish Tycoon is a step ahead of most ordinary simulation games. Designed for the Pocket PC, it puts players in the role of fish breeders, starting with an aquarium populated with a few ordinary fish. These must be fed and cared for, and when they're grown, they can be sold for money to buy better tanks, research technologies, or advertisements seeking rarer species. The ultimate goal is to crossbreed your fish, in hopes of creating the seven magic hybrid varieties that will help you win the game. The action takes place in real time, so the fish will grow and age even while the handheld is turned off and the game stopped. The game itself functions smoothly, taking little system memory, and has a fully automatic installation process.