One of the foremost Hispanic Americans to reflect this new ethnic pride was Cesar Chavez, a labor leader who began to organize California grape pickers in 1962. In 1963, Reies Lopez Tijerina founded the Alianza Federal de Mercedes (Federal Alliance of Land Grants) in New Mexico. This group fought to win compensation for descendants of families whose lands had been seized illegally. Another leader was Rodolfo Gonzales, who founded the Crusade for Justice in Denver in 1965. This group worked to provide social services and to develop job opportunities for Mexican Americans. In 1970, Jose Angel Gutierrez helped establish La Raza Unida, a political party based in Texas.