Mortgage Plus Leads give you truly accurate insight without relying solely on the consumer. Each lead is appended with important information like the square footage of the house, lot size, appraised value, equity position, APN code, lender, first and second mortgage amounts, and much more*. Mortgage Plus leads eliminate consumer error and exaggeration. Equipped with his data, you can evaluate the lead quickly and identify the best product offering—even before you call. You eliminate part of the time-consuming discovery process and zero in on the solution, saving time and increasing your close rate – all without paying more for your leads.