Rebates give customers an avenue to a better value by redeeming the rebates. The amount of time and effort required in comparison to the savings potential is a weight to measure for each individual consumer. The very fact that some consumers do not redeem their rebates is what allows companies the ability to offer such value pricing in the first place that many consumers do capitalize on. Deal hunter sites frequently tout the benefits of rebates in making technology affordable: "Rebates are the meat and potatoes of the ultimate tech deal, no matter what you are buying… They are paying you money to buy their stuff. All you have to do is take it."[16]