BET Event Productions is in charge of coordinating the talent, marketing the event and facilitating the daily performances. The event is being marketed through radio promos and print campaigns in major U.S. and South African markets. BeBe Winans' will be recording a live CD during the festival. Television promotions will include spots on BET, BET International, BET on Jazz and VH1 Classic. The event will be video-taped for a future programming special to be televised throughout the United States, Africa and Europe.