Like most goddesses, Artemis was not a happy camper when she was insulted. It is a generally good rule to follow, that one should not insult the gods by calling them names or even by comparing oneself to their beauty, skill, or anything else. The same rule applies with most nymphs. One idiot, for example, named Chione, bore the penalty for daring to compare herself to Artemis. She asked Apollo to tell her she was more beautiful than the goddess. This he would not do (smart man), but Artemis found out, and shot Chione.